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Image of - Visual Merchandising And Display Best Practices For Window Displays And Store Designs | Paperback
Visual Merchandising And Display Best Practices For Window Displays And Store Designs | Paperback

Visual Merchandising And Display Best Practices For Window Displays And Store Designs | Paperback

by Belli S.

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumers attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Highlights

  • binding-icon

    9788417656065

    ISBN:

  • binding-icon

    Belli S.

    Author:

  • binding-icon

    240

    Pages:

  • binding-icon

    1050 gm

    Weight:

  • langauage-icon

    English

    Language:

  • date-icon

    2020

    Year:

  • edition-icon

    N/A

    Edition:

  • binding-icon

    Paperback

    Binding:

₹2822

₹3527

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumers attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

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