A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape todays economic and social conditions also affect the tourism industry. Anyone involved in the work or study of todays tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary“General of the United Nations World Tourism OrganizationLively and fun Global Insights look at emerging areas of importance in tourismDemographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek cultureNew information on transportation options, including high“speed rail and river cruisesNew consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotionUpdates on passport, visa, and governmental policiesExpanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go“to reference for tourism professionals.