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9789356962026

Sport Management | Paperback
by Bill
Highlights
9781844452637
ISBN:
Bill
Author:
256
Pages:
522 gm
Weight:
English
Language:
2009
Year:
N/A
Edition:
Paperback
Binding:
₹1788
₹2235
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
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