logo

Home

|

Products

|

9789356962026

Image of - Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics | 2nd Edition | Hardcover
Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics | 2nd Edition | Hardcover

Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics | 2nd Edition | Hardcover

by Paich

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.Features in the text include:

Highlights

  • binding-icon

    9781420087703

    ISBN

  • binding-icon

    Paich

    Author

  • binding-icon

    312

    Pages

  • binding-icon

    215 gm

    Weight

  • langauage-icon

    English

    Language

  • date-icon

    2009

    Year

  • edition-icon

    2nd Edition

    Edition

  • binding-icon

    Hardcover

    Binding

₹19053

₹21170

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.Features in the text include:

Loading...

Online store of medical books

Discover a comprehensive range of medical books at our online store. From anatomy and physiology to the latest clinical guidelines, we've got you covered.

Trusted by students, educators, and healthcare professionals worldwide. Browse top publishers and expert-authored titles in every medical specialty. Enjoy fast shipping, secure payments, and easy returns. Your one-stop destination for quality medical knowledge at your fingertips.

Whether you're preparing for exams or expanding your clinical expertise, our curated collection ensures you have the right resources at hand. Dive into detailed illustrations, case studies, and up-to-date research that enhance your understanding and practical skills.

We regularly update our inventory to include the latest editions and newly released titles, helping you stay current in the ever-evolving medical field. Our advanced search and filtering tools make finding the perfect book quick and hassle-free.

Join our community of lifelong learners and medical enthusiasts. Sign up for exclusive discounts, early access to new arrivals, and personalized book recommendations tailored to your professional interests.