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Image of - Marketing | 5th Edition | Paperback
Marketing | 5th Edition | Paperback

Marketing | 5th Edition | Paperback

by Grewal D.

Grewal/Levys Marketing is designed for todays social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

Highlights

  • binding-icon

    9789353163402

    ISBN:

  • binding-icon

    Grewal D.

    Author:

  • binding-icon

    736

    Pages:

  • binding-icon

    239 gm

    Weight:

  • langauage-icon

    English

    Language:

  • date-icon

    2018

    Year:

  • edition-icon

    5th Edition

    Edition:

  • binding-icon

    Paperback

    Binding:

₹736

₹920

Grewal/Levys Marketing is designed for todays social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

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