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International Marketing Consuming Globally | Thinking Globally
by McAuley
Highlights
9789812532350
ISBN:
McAuley
Author:
380
Pages:
239 gm
Weight:
English
Language:
N/A
Year:
N/A
Edition:
Paperback
Binding:
₹556
₹695
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspect
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