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Image of - Catering Management | 4th Edition | Hardcover
Catering Management | 4th Edition | Hardcover

Catering Management | 4th Edition | Hardcover

by Scanlon

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

Highlights

  • binding-icon

    9781118091494

    ISBN:

  • binding-icon

    Scanlon

    Author:

  • binding-icon

    272

    Pages:

  • binding-icon

    215 gm

    Weight:

  • langauage-icon

    English

    Language:

  • date-icon

    2013

    Year:

  • edition-icon

    4th Edition

    Edition:

  • binding-icon

    Hardcover

    Binding:

₹5338

₹6673

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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