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Image of - Business Analytics Applications to Consumer Marketing | Hardcover
Business Analytics Applications to Consumer Marketing | Hardcover

Business Analytics Applications to Consumer Marketing | Hardcover

by Kuruganti S.

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.Book Features:Features Strategic Imperatives of AnalyticsSharp focus on a customer centric approach for leveraging analyticsIndustry wide detailed real life examplesTable of Contents:Preface Acknowledgements Acquisition Usage Management Cross-Sell Retention Management Pricing Credit Bureau Quantitative Methods Analytics Ecosystem Bibliography Glossary Index.

Highlights

  • binding-icon

    9789351341598

    ISBN:

  • binding-icon

    Kuruganti S.

    Author:

  • binding-icon

    744

    Pages:

  • binding-icon

    239 gm

    Weight:

  • langauage-icon

    English

    Language:

  • date-icon

    2020

    Year:

  • edition-icon

    1st Edition

    Edition:

  • binding-icon

    Hardcover

    Binding:

₹1039

₹1299

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.Book Features:Features Strategic Imperatives of AnalyticsSharp focus on a customer centric approach for leveraging analyticsIndustry wide detailed real life examplesTable of Contents:Preface Acknowledgements Acquisition Usage Management Cross-Sell Retention Management Pricing Credit Bureau Quantitative Methods Analytics Ecosystem Bibliography Glossary Index.

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