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Image of - Agribusiness Book A Marketing and Value-Chain Perspective | Hardcover
Agribusiness Book A Marketing and Value-Chain Perspective | Hardcover

Agribusiness Book A Marketing and Value-Chain Perspective | Hardcover

by Pandey Mukesh

This book has emerged out because of several reasons: 1. Increasing realization of the importance of a comprehensive book on 'Agribusiness' for a developing, agrarin country like india. 2. Tremendous interest of the authors in 'Agribusiness', a field which had been relatively neglected for serious academic work. 3. Relevant work experience of the authors both at grass-root as well as at strategic decision making level leading to a proper appreciation of issues & problems faced while implementation of business strategies. 4. A keen desire of bring all the marketing skills which were acquired by authors while working in leading Indina organisations and MNC's to the field of agriculture, where marketing is still in infancy.

Highlights

  • binding-icon

    9788181894816

    ISBN:

  • binding-icon

    Pandey Mukesh

    Author:

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    N/A

    Pages:

  • binding-icon

    1820 gm

    Weight:

  • langauage-icon

    English

    Language:

  • date-icon

    2010

    Year:

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    N/A

    Edition:

  • binding-icon

    Hardcover

    Binding:

₹2376

₹2970

This book has emerged out because of several reasons: 1. Increasing realization of the importance of a comprehensive book on 'Agribusiness' for a developing, agrarin country like india. 2. Tremendous interest of the authors in 'Agribusiness', a field which had been relatively neglected for serious academic work. 3. Relevant work experience of the authors both at grass-root as well as at strategic decision making level leading to a proper appreciation of issues & problems faced while implementation of business strategies. 4. A keen desire of bring all the marketing skills which were acquired by authors while working in leading Indina organisations and MNC's to the field of agriculture, where marketing is still in infancy.

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